Key marketing terms – You should know

Posted on Posted in Useful Tips


Here you can find some of the most used marketing terms.


  • SEO: Search Engine Optimisation is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it’s simply quality control for websites.


  • URL: Uniform Resource Locator. It’s the internet address for a specific webpage. 


  • PPC: Pay per click is an advertising strategy where you pay a certain amount of money for every click your advert on a website receives.


  • Banners Ad: Picture advertisement placed on websites to catches the attention of target customers so they either click to visit your site or become more aware of your brand.When using specifics, banner ads refer to a 468×60 pixel size.


  • CTR: Click-through rate. The CTR is the percentage of people who click on an advertisement on a particular website.


  • Cookie: It’s a small piece of data that is stored in a user’s web browser after they visit a particular site. Every time the user loads the website, the browser sends back the cookie to the website’s server with information about the user’s previous activity.


  • CPC: Cost per click is a strategy that aims to direct traffic to specific websites with ads on other websites.


  • CPA: Cost Per Acquisition is an advertising method where the advertiser only pays for when an advert delivers a sale.


  • Affiliate: An affiliate is a business that acts as a reseller of products from another business (a merchant).


  • CTA: Call to action. A Call to Action is a piece of text or image that asks your potential customers, readers, leads and visitors to take action.


  • Domain name: Address of your website. www.example….com 


  • HTML: (HyperText Markup LanguageIs a programming language that’s used to create websites


  • Landing Page: Is the page of a website where people have “landed” after clicking a hyperlink on another web page. Every landing page should have one primary objective: To convert visitors into leads. For this reason, there should be a clear CTA on every landing page.
    There are two basic types of landing pages: Click Through and Lead Gen/Capture pages. The “Click Through” landing page should provide the visitor with more information on the product and/or service. It has a very clear CTA that encourages visitors to click on it, and this usually brings the visitor to a shopping cart or a registration page.
    A “Lead Gen” or “Lead Capture” landing page usually asks for visitors to share their information. Visitors are encouraged to do so in exchange for something, such as a Webinar, a free eBook or a discount.



  • Opt In: When a person “opts in,” they’re usually making themselves available for communication with you (and/or your business). For example, someone can “opt in” to your mailing list so that you can send them emails!


  • Plugin: A plugin is a bit of software (usually a file or bit of code) that can be easily installed another software application to add the new feature to it.


  • Popup: A popup is an online advertisement, banner or webpage that is set to automatically appear on top of the current web browser that the user is using. It’s considered obtrusive as it blocks what the user was doing.


  • Redirect: Is when a visitor, who is trying to go to one specific web page, is directed towards another one.


  • Retargeting: Is a cookie-based technology that uses an unobtrusive piece of Javascript coding to anonymously “follow” your audience around the internet after they’ve visited your website. This allows for marketers and advertisers to target more specific internet users that are already aware and interested in their business, and provide them with more relevant content (that will hopefully get them to make a purchase eventually).


  • ROI: Return on investment is the percentage of profit made on the initial investment. For example, if you invested $100 and you earned $150, you’re ROI would be 50%.


  • Sales Funnel: The sales funnel is the processes that a business has set up to increase sales. It contains three major different stages: The top, the middle and the bottom.

    The sales funnel is sometimes seen in a series of web pages that are designed to get the user to buy a product or service in the end


  • Unique Visitor: Is any one person visiting your site any number of times. So if I’m visiting your page 50 times a month, I’m still only 1 unique.


  • Split Testing: Or also called A/B testing, a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment.
    e.g. Use two different landing page and keep the page who gets more sells. Delete the worst one and create another one and test again and again.


  • Keyword: It’s a word you type in the search engines to find content on the internet.


  • Negative Keyword: One key to a highly-targeted campaign is choosing what not to target.
    e.g. Let’s say that you’re an optometrist who sells eyeglasses. In this case, you may want to add negative keywords for search terms like “wine glasses” and “drinking glasses.”
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